With the upcoming Olympics just around the corner, TikTok has released a comprehensive guide to assist marketers in preparing their Olympic tie-in campaigns. The 19-page “Summer of Sports” guide aims to highlight the various opportunities that the major sporting event presents for brands looking to engage with their audience. TikTok faces certain restrictions when it
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WhatsApp, the popular instant messaging platform, has recently rolled out a new feature that allows users to share longer voice messages as status updates. This feature is aimed at improving the overall user experience of the app. In addition to this new feature, WhatsApp has been experimenting with various other features such as AI-generated profile
Instagram, the popular photo and video sharing platform owned by Meta, is rumored to be working on a way for users to have early access to new features. Currently, users can only access beta features by joining the Android Beta program, but this new “early access” feature might provide an alternate method for users to
WhatsApp is currently working on a new feature that will provide users with the ability to set a default theme, allowing them to customize the color of chat bubbles within the app on their smartphones. This feature was discovered during the development phase by a feature tracker in a recent beta version of the app
Recently, Elon Musk made a passing comment on Twitter about the user growth of X, stating that the platform now has 600 million monthly active users, with around 300 million daily active users. This marks a significant increase from the previously reported numbers, with X having 550 million monthly actives and 250 million daily actives
Meta, formerly known as Facebook, is making significant investments in the realm of generative AI. One of the latest developments includes the integration of AI features into WhatsApp, the world’s most popular messaging app. Despite the challenges of adding new features to WhatsApp, Meta is determined to introduce a new AI profile image generator for
Snapchat has recently announced a new partnership with data management platform Tealium, which will revolutionize the way advertisers gather data on their Snap campaigns. Through this collaboration, Tealium will provide a simplified process for accessing a wealth of customer data in real-time from web, mobile, and offline sources. This enhanced access to data will help
WhatsApp has recently introduced some exciting new features to enhance the customization options for its “Status” feature. One notable change is the revamped presentation style of font and color options in the Status composer. This update allows users to select from a variety of font styles and also gives them the ability to change the
In a recent Q and A session on Instagram, IG chief Adam Mosseri shed light on the factors that play a crucial role in expanding reach on the app. According to Mosseri, the key metric that influences overall reach is the number of sends per reach, as opposed to traditional engagement metrics like likes and
The latest advancements in generative AI tools have sparked excitement among users due to their ability to produce human-like outputs. However, upon closer examination, it becomes evident that these tools may not provide significant advantages in terms of covering manual tasks comprehensively. Users still need to have a solid understanding of the tasks they are