Understanding the FCC’s Proposed Rules on AI-Generated Robocalls

The Federal Communications Commission (FCC) has recently put forth a new set of regulations aimed at addressing the growing issue of AI-generated robocalls. These rules would require robocallers to disclose when they are using artificial intelligence for phone calls and text messages.

The Proposal

The FCC’s proposal is an extension of an existing ban on AI-generated robocalls without the explicit consent of the recipient. The new regulations would mandate that callers explicitly state whether they plan to use AI for future communications when obtaining consent. This is in response to the perceived increased risk of fraud and scams associated with AI-generated calls.

The FCC’s proposal defines an “AI generated call” as any call that utilizes technology to create an artificial or prerecorded voice or text using computational technology, machine learning, or predictive algorithms. This definition encompasses a wide range of technologies used to produce voice or text content for outbound telephone calls.

While the FCC is stringent on the use of AI-generated calls for unsolicited advertisements, it does make exceptions for individuals with speech and hearing disabilities. In such cases, where AI-generated voice software is used to aid in communication, the FCC stipulates that no unsolicited advertisements be included in the calls and that recipients should not be charged for them.

Implications

These proposed regulations mark a shift towards greater transparency and accountability in the realm of robocalls. By requiring callers to disclose their use of AI technology, the FCC aims to empower consumers to make more informed decisions about the calls they receive. Additionally, the exceptions made for individuals with disabilities highlight the importance of inclusivity in regulatory frameworks.

The FCC’s proposed rules on AI-generated robocalls represent a significant step towards curbing the proliferation of fraudulent and deceptive calls. By defining clear parameters for the use of AI technology in phone communications, the FCC is taking proactive measures to protect consumers and promote ethical practices in the telecommunications industry.