With the upcoming Olympics just around the corner, TikTok has released a comprehensive guide to assist marketers in preparing their Olympic tie-in campaigns. The 19-page “Summer of Sports” guide aims to highlight the various opportunities that the major sporting event presents for brands looking to engage with their audience.
TikTok faces certain restrictions when it comes to mentioning the actual names of events such as the “Olympics” or the “FIFA World Cup” due to official rules and regulations. As a result, the guide refers to these events as the “Summer Games” and “European Football Tournament” for clarity. Despite these limitations, TikTok provides valuable insights and pointers for brands to shape their event tie-in strategies effectively.
Community Engagement
One key aspect highlighted in the guide is the importance of understanding how different communities come together around major events and how that can impact brand engagement. It is recommended that brands stay true to their niche while exploring opportunities to engage with diverse communities to broaden their reach. The guide offers links to case studies demonstrating successful brand engagement around major sporting events.
Key Event Insights
The guide also provides an overview of key events of interest based on past Olympics, along with insights into when TikTok users are most likely to be active. Additionally, there are detailed explanations on how brands can specifically connect with sports enthusiasts to maximize engagement and viewership.
Apart from sports tie-ins, the guide offers valuable advice on effective TikTok promotions and highlights what works best for brands. It includes calendar overviews to help brands schedule their tie-in campaigns effectively and offers specific insights on structuring marketing approaches to connect with sports viewers in a meaningful way.
TikTok’s “Summer of Sports” guide serves as a valuable resource for marketers looking to capitalize on the buzz surrounding major sporting events. By providing insights, strategies, and tips to effectively engage with audiences during these events, brands can leverage the platform to create memorable and impactful campaigns.
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