Recently, Elon Musk made a passing comment on Twitter about the user growth of X, stating that the platform now has 600 million monthly active users, with around 300 million daily active users. This marks a significant increase from the previously reported numbers, with X having 550 million monthly actives and 250 million daily actives just two months ago.
X had reported reaching 500 million monthly users in March 2023, showing steady growth over the years. However, the latest numbers suggest that X has added 50 million more users in just a year, and another 50 million in the span of eight weeks. This surge in user growth is particularly noteworthy, considering the stagnant growth in daily active users that X had experienced for 16 months prior.
Despite the positive trend in user growth, X’s ad revenue is still down by approximately 50% compared to pre-Elon levels. Increasing its user base could potentially attract more advertisers to the platform, especially the major players who have been hesitant due to Musk’s controversial statements and posts. While X may not currently have the largest audience compared to other platforms, this resurgence in popularity could signal a new chapter for the app.
Since Elon Musk took over X, the platform has faced challenges in maintaining its relevance and audience engagement. However, if X is indeed experiencing a growth of 25 million more users per month, it could indicate a positive shift in the app’s trajectory. This growth could validate Musk’s vision for X and present new opportunities for expansion and innovation within the platform.
While Elon Musk’s update on X’s user growth is not an official statement, it provides insight into the potential resurgence of the platform. The increase in monthly and daily active users signifies a positive trend for X, albeit with challenges still looming in the form of declining ad revenue and competition from other social media platforms. Whether this growth is sustainable and indicative of long-term success remains to be seen, but it certainly sparks optimism for X’s future under Musk’s leadership.
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