Artificial Intelligence (AI) has been a hot topic in the tech industry, with big players like Microsoft and Google betting heavily on its potential. The quarterly results of these companies are expected to shed light on the bankability of AI and whether the major investments required are sustainable in the long run. While analysts at Wedbush Securities are optimistic about the growth and earnings acceleration with the AI revolution, there are some concerns about latecomers like Apple.

Apple, a company traditionally known for its innovation, seems to be lagging behind in the AI race. With only three percent growth expected, Apple’s late entry into AI and the gradual rollout of its new Apple Intelligence system on the latest models raise questions about its future prospects. CFRA analyst Angelo Zino predicts that the impact of these new features may not be fully realized until the iPhone 16 launches, which could put pressure on Apple’s earnings.

Meta, formerly known as Facebook, has been ramping up its investment in AI with a few billion dollars more allocated to chips, servers, and data centers for generative AI development. However, CFRA expects Meta’s growth to decelerate as spending on AI increases, potentially putting earnings under pressure. The market will be closely watching Meta’s performance as it navigates the challenges of the AI landscape.

Microsoft, on the other hand, has been quick to implement generative AI across all its products and has poured significant investment into OpenAI. Analysts believe that Microsoft is well-positioned to monetize AI and capitalize on the synergy between cloud and AI. While the growth in Microsoft’s cloud computing business has been impressive, there are concerns about the sustainability of double-digit growth in the long term.

Amazon’s world-leading cloud business, AWS, has been a major revenue driver for the company. Investors will be looking for signs that the reacceleration of growth in the first quarter was not a one-off, especially in the context of the growing demand for AI-related services. With AWS’s expertise in data-related services, Amazon is well-placed to capture a significant share of the market driven by the AI wave.

Google’s parent company, Alphabet, faces challenges with its AI Overviews feature, which has received mixed reviews from users. The feature, which provides a written text at the top of search results, has faced criticism for providing inaccurate or potentially harmful information. This has led to a decrease in the number of searches displaying AI-generated results, raising concerns about the future of search and advertising on the internet.

The future of artificial intelligence remains uncertain as tech giants navigate the challenges and opportunities presented by AI. While some companies like Microsoft are well-positioned to capitalize on the AI revolution, others like Apple and Google face challenges in catching up with their competitors. The upcoming quarterly results will provide valuable insights into the bankability and sustainability of AI investments, shaping the future landscape of the tech industry.

Technology

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