In a move that may seem all too familiar, TikTok has recently introduced a new feature that allows users to share short, text-based “thoughts” on the app. This feature displays the text in a speech bubble format at the top of the user’s inbox, similar to Instagram’s Notes feature. This borrowing of ideas is not surprising given the competitive nature of social media platforms today.

The resemblance between TikTok’s new thought-sharing feature and Instagram’s Notes is uncanny. By incorporating a similar option, TikTok is aiming to attract younger users who have shown a preference for this type of functionality. While the format and user interface may differ slightly, the focus on visual content is reminiscent of Instagram’s roots.

Instagram vs. TikTok: A Blurred Line

It is no secret that TikTok and Instagram have been in a constant battle to outshine each other. With both platforms offering a mix of image and video content, the line between the two apps has become increasingly blurred. While Instagram relies heavily on AI recommendations for content, TikTok is known for its superior algorithm in delivering content tailored to individual interests.

Feature Replication: The New Norm

The fact that TikTok is now incorporating a feature similar to Instagram’s Notes comes as no surprise. In an era where social media platforms are constantly borrowing ideas from each other, feature replication has become the new norm. With Instagram’s success with Notes, it is only natural for TikTok to follow suit and test out a similar option.

Given Instagram’s success with its Notes feature, there is a high possibility that TikTok’s version will also resonate with users. As Meta’s reporting indicates a positive reception for Notes on Instagram, it is likely that TikTok’s iteration will be well-received. Ultimately, the competition between social media platforms drives innovation and pushes them to constantly evolve and improve their offerings.

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