Spotify, known for its music streaming service, is venturing into a new territory by introducing online courses for its UK users. This experimental feature will provide video-based lessons from BBC Maestro, Skillshare, Thinkific, and PlayVirtuoso, alongside Spotify’s existing library of songs, podcasts, and audiobooks.
The decision to incorporate educational content into Spotify’s platform was driven by the observation that an increasing number of users were turning to Spotify for learning purposes, particularly through educational podcasts. This trend prompted Spotify to explore the possibility of offering more diverse content to cater to the learning needs of its audience.
Spotify is offering courses in four categories: make music, get creative, learn business, and healthy life. Users can access these courses through a new pill-shaped icon on the home screen of Spotify’s mobile app, as well as through the search and browse interfaces. By integrating the courses within the existing app, Spotify aims to provide a seamless experience for users, eliminating the need to download additional apps or switch between them.
The online courses on Spotify follow a freemium model, allowing both free and premium subscribers to access a limited number of video lessons for free. However, users must pay a fee to unlock the full course. While Android users can make purchases within the app, iOS users are directed to Spotify’s web interface to complete their transactions due to Apple’s restrictions on in-app purchases. Spotify is also taking a commission on courses sold through its platform, although the exact percentage remains undisclosed.
In terms of content moderation, Spotify will enforce its platform policies to ensure that courses align with its guidelines. Users have the option to report any content that they believe violates Spotify’s rules. This approach underscores Spotify’s commitment to maintaining a safe and compliant learning environment for its users.
While the online courses feature is currently in the testing phase and its broader release is not guaranteed, it raises intriguing possibilities for Spotify’s future offerings. Speculations suggest that these courses could be integrated into Spotify’s rumored “Supremium” subscription tier, which may include premium features such as lossless-quality streaming, extended audiobook listening hours, advanced mixing tools, and enhanced track filtering options. Incorporating online courses as an additional incentive for users to upgrade their subscriptions could potentially enhance Spotify’s value proposition.
Spotify’s foray into online courses represents a strategic diversification of its content offerings, catering to the evolving interests and preferences of its user base. By providing access to educational content within its existing platform, Spotify aims to enhance user engagement, expand its value proposition, and explore new revenue streams. While the success of this experimental feature remains to be seen, it underscores Spotify’s innovative approach to staying relevant in an ever-changing digital landscape.
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