Could Meta be making a foray into the world of fashion? The recent news of Meta’s potential acquisition of a 5% stake in EssilorLuxottica, the company responsible for Ray Ban sunglasses, has sparked speculation about Meta’s future as a fashion brand. With CEO Mark Zuckerberg’s newfound fashion-forward approach and the popularity of the Ray Ban Stories glasses, it’s not difficult to envision Meta branching out into the fashion industry.
According to The Wall Street Journal, Meta’s investment in EssilorLuxottica could be valued at around $5 billion. This move is seen as a strategic decision to secure Meta’s position as the exclusive partner for EssilorLuxottica’s design intellectual property and distribution. With the demand for Ray Ban Stories already exceeding production capacity and plans to release fully AR-enabled sunglasses later this year, the partnership with EssilorLuxottica could provide Meta with a competitive edge in both functionality and style.
While the focus has primarily been on AR wearables, there is also speculation about potential collaborations with other fashion brands owned by EssilorLuxottica, such as Supreme. With Supreme’s strong influence in the fashion industry and a recent acquisition by EssilorLuxottica, the partnership could extend beyond just AR glasses. Imagine limited edition fashion drops and even a Supreme version of Meta’s Quest headset, exclusively available on Facebook and Instagram.
By partnering with established fashion brands like Supreme, Meta could potentially revitalize its apps and make them more appealing to a younger audience. This strategic move could help Meta maintain its popularity among younger demographics and establish itself as a trendsetter in the digital fashion space. While the focus may currently be on AR glasses, the long-term vision for Meta could involve a more extensive crossover into the fashion industry.
Meta’s potential investment in EssilorLuxottica signals a shift towards a more fashion-oriented future. By solidifying partnerships with key players in the fashion industry and exploring collaborations with established brands like Supreme, Meta is positioning itself as a multifaceted brand with a focus on both technology and style. While the details of this proposed partnership are still speculative, the potential for Meta to become a dominant force in the fashion world is certainly within reach.
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