AI chatbots have been a topic of discussion in the tech world, with mixed responses to their effectiveness. While Meta’s AI chatbot has faced criticism, there is a growing belief among social platforms that generative AI will play a significant role in future in-stream engagement. X, a leading social platform, is looking to expand its
Social Media
TikTok has recently implemented new restrictions on ads targeted at teens in the app, along with adding more data controls and updated disclosure elements. These changes are designed to improve transparency within the ad targeting process on the platform and protect the privacy of teen users. One of the most significant changes is the update
WhatsApp seems to be in the process of testing a new feature that will allow users to record and share video notes directly from the camera interface. According to the feature tracker WABetaInfo, this new video note mode has been spotted in beta versions of the app on both Android and iOS platforms. The feature
WhatsApp has recently expanded the rollout of its Meta AI chatbots in select markets, including India and the US. The instant messaging platform is now reportedly working on a new feature called ‘Imagine Me’ that will allow users to generate AI-generated photos of themselves. According to reports, WhatsApp is developing an optional feature that will
Meta recently announced that they have updated their artificial intelligence (AI) content detection label from “Made with AI” to “AI Info” in order to provide more context about images and videos edited using AI tools. This change comes after Instagram influencers and photographers criticized the previous label as being misleading and not aligned with people’s
X recently decided to rejoin the World Federation of Advertisers’ Global Alliance for Responsible Media (GARM) in an effort to reassure ad partners of its commitment to brand safety. This move comes after a period of distancing from GARM following Elon Musk’s takeover of the platform. The departure of Twitter’s brand safety team and other
TikTok has introduced a new feature that allows creators to download their videos without the TikTok watermark. This update makes it simpler for users to repurpose their short-form video content across various platforms. By giving users the choice to save their videos without the watermark, TikTok is enabling them to share their content on other
WhatsApp for iOS has recently introduced a new feature that allows users to create events within group chats. This feature, which was initially spotted in a beta version of the Android app, is now available in the stable version of WhatsApp for iPhone users. The addition of this feature comes alongside other updates such as
The recent claim by Twitter owner Elon Musk regarding the platform’s all-time high usage in the US has raised some eyebrows. While Musk stated that there were 76 billion total user-seconds on the platform, further analysis reveals that this might not paint the full picture. The lack of a specific time frame for this data
X has recently rolled out updated account analytics features, and now they are gearing up to launch updated ad analytics. These new features include improved dashboards and metric overviews, making it easier for users to track the performance of their paid content. Enhanced Ad Analytics Dashboards The updated ad analytics dashboard from X will showcase