LinkedIn recently introduced sponsored newsletters for company pages, allowing brands to promote their content to a wider audience through paid boost. This feature is now being expanded to include newsletters created by other users on the platform. This means that brands can now leverage the popularity of newsletters created by thought leaders in their niche
Social Media
In recent news, Elon Musk’s social media platform X has taken legal action against a global advertising alliance and several major companies, such as Mars and CVS Health, for allegedly engaging in a conspiracy to boycott the platform. This lawsuit, filed in federal court in Texas, has sparked conversations about the impact of antitrust laws
Meta’s decision to remove detailed targeting exclusions for new campaigns may have gone under the radar for many advertisers. The company announced this change a week ago, despite accidentally sending out a note about it back in May. This move signifies a significant shift in how advertisers can refine their ad audience based on demographics,
Elon Musk, a prominent figure in the tech industry, has been accused of perpetuating false narratives about the success of Twitter in comparison to other social media platforms. Musk’s claims about Twitter surpassing Meta’s apps in usage are based on data from SimilarWeb, which measures web traffic. However, the figures provided by SimilarWeb only account
When Meta’s Mark Zuckerberg highlighted Threads’ growth momentum in the recent Q2 earnings call, it was revealed that Threads has amassed an impressive 200 million monthly active users. This milestone, as confirmed by Threads’ chief Adam Mosseeri, is not to be taken lightly, despite the skepticism that may arise from the app’s connection to Instagram.
Telegram, a popular instant messaging platform, recently unveiled a host of new features designed to improve the overall user experience. One of the key additions is the introduction of a new in-app browser with support for multiple tabs. This feature allows users to easily switch between different tabs, making it more convenient to browse the
E.l.f. has recently announced a groundbreaking partnership with Hot Girl Walk, a fitness organization dedicated to promoting movement among women. This collaboration marks an important milestone for the cosmetics company, positioning it as the first official beauty partner of Hot Girl Walk. To celebrate this partnership, E.l.f. released a two-minute video that cleverly parodies the
Publicis Groupe has recently made headlines with its announcement of the acquisition of Influential, the world’s largest influencer marketing company by revenue. This move signifies a significant step forward for the agency, as it solidifies its position in the influencer marketing space. With reports indicating a deal worth $500 million, Publicis is set to leverage
In the realm of TikTok marketing, it is essential to understand the power of working with creators. According to the recent analysis conducted by CreatorIQ in partnership with TikTok, 55% of users are more likely to trust brands when they hear about them from creators as opposed to other forms of advertising. This emphasizes the
Recently, X quietly implemented a new setting within user accounts, giving the platform explicit permission to use posts and activity to train its Grok AI chatbot. This new setting, which is now active by default for all users, raises privacy concerns as X can potentially use this data to improve its system. Users may not