In a bid to reach a wider audience, Snapchat is now offering an extension for Skype users to access Snap Lenses directly within their chats. With the goal of enhancing user engagement and adding a touch of fun to conversations, this new feature is set to revolutionize the way people communicate on the platform. By
Social Media
The potential integration of Instagram Stories with WhatsApp Status could be a game-changer for content creators looking to reach a wider audience. With WhatsApp Status boasting 450 million daily active users, this connection could provide an additional platform for sharing content. While cross-posting Instagram Stories to Facebook is already an option, adding WhatsApp to the
In the ever-evolving landscape of social media, the debate surrounding the effectiveness of hashtags has been a topic of discussion among creators and platform executives. Instagram chief Adam Mosseri has recently emphasized that hashtags do not necessarily increase post reach on the platform. While they may help align posts with specific communities, the overall impact
At Meta’s “Conversations” business messaging conference in Sao Paulo, an interesting usage note caught the attention of attendees. WhatsApp Channels, the feature that allows users to subscribe to topic-based groups for receiving updates through one-way broadcast messaging, has now reached an impressive milestone of 500 million users. This particular option was introduced by WhatsApp a
In a strategic move aimed at maximizing revenue opportunities, Reddit has forged a new partnership with customer experience management platform Sprinklr. This partnership not only marks Sprinklr as Reddit’s first advertising API partner but also involves the integration of Reddit’s Data API. This integration will allow Sprinklr to provide new and innovative ways for creating
TikTok has taken a proactive approach to combat misinformation and manipulation surrounding the U.K. General Election by launching a dedicated in-app General Election centre. This initiative aims to offer users reliable and authoritative information to help them make informed decisions ahead of the poll. Through a partnership with Logically Facts, TikTok will provide media literacy
Recently, Instagram users have been shocked to discover unskippable ads popping up on their feeds. A Reddit post initially brought attention to these 5-second-long ads, labeled as “ad breaks”, that users found themselves unable to scroll past. Following this, Instagram has reportedly confirmed that they are indeed testing these new ad formats as a means
Meta has been making a big push for its subscription service, Meta Verified, which allows users to purchase a blue checkmark and enhanced account support for $14.99 per month. While the company has not shared specific numbers on the success of Meta Verified, the recent introduction of a money-back guarantee suggests that there is a
Instagram’s communication team has been creating confusion within the IG community with contradictory and controversial advice. From advising against posting Reels longer than 90 seconds to then explaining how to create Reels longer than 90 seconds, the messaging has left many scratching their heads. This mixed messaging has led to discussions and debates among IG
Facebook seems to be aiming to regain its lost youth appeal by focusing on building the next generation of social media for young adults and leveraging AI capabilities. This shift in focus comes at a time when platforms like Instagram, TikTok, and Snapchat have taken over as the preferred social media channels for teens. Despite