X has recently rolled out updated account analytics features, and now they are gearing up to launch updated ad analytics. These new features include improved dashboards and metric overviews, making it easier for users to track the performance of their paid content. Enhanced Ad Analytics Dashboards The updated ad analytics dashboard from X will showcase
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Apple’s recent decision to impose a 30% fee on ads purchased via iOS devices has created significant challenges for Facebook and Instagram advertisers. This fee, which goes directly to Apple, is set to be implemented for all advertisers in all regions starting next week. The change was initially introduced to U.S. advertisers in February and
TikTok, being a Chinese-owned social media platform, has been under intense scrutiny in the U.S. due to concerns regarding data security. Despite facing a ban in the country, TikTok is taking steps to enhance its security measures by partnering with cybersecurity firms HaystackID and OnDefend. The collaboration with HaystackID and OnDefend is a part of
Threads is reportedly working on a new feature that will allow users to post content that will disappear after 24 hours. This ephemeral posting option could potentially give users more freedom to share their thoughts without the fear of their posts coming back to haunt them in the future. With the rise of cancel culture
YouTube recently announced the launch of a new feature called ‘Hype’ that aims to provide more community support to small content creators. This feature is currently being tested in select regions, including Brazil, Turkey, and Taiwan. The ‘Hype’ feature allows viewers to give a video a ‘hype’ in addition to liking it. This will boost
Reddit has provided valuable insights into how Redditors utilize the platform for holiday shopping research. Many users are already on the lookout for great deals six months in advance of the holiday season. Reddit has emerged as a crucial tool for discovery and validation, with users turning to the platform for real reviews on products
WhatsApp has recently introduced a new feature that allows for more interactive stickers with fluid motion, thanks to the support of the Lottie framework. This development was initially reported in a beta version of the WhatsApp for Android app back in February. However, with the latest stable update, this feature is now rolling out widely
In a recent development, Facebook is experimenting with a new automated process aimed at optimizing the performance of Reels posted by business pages. This new feature, known as “Auto A/B” testing, is designed to create variations of Reels content and sample them with different audience segments, all without any manual intervention required. This marks a
YouTube recently made headlines for cracking down on users who were using virtual private networks (VPNs) to get a cheaper premium subscription. This move caught the attention of many social media users who claimed to have received emails regarding the cancellation of their premium memberships. The issue seems to have stemmed from users accessing YouTube
In response to growing concerns over the detrimental impact of social media on children, various U.S. states, including New York, are taking proactive measures to regulate social media platforms. New York Governor Kathy Hochul recently signed the “Stop Addictive Feeds Exploitation (SAFE) for Kids” act along with a Child Data Protection Act. The controversial Stop