Social Media

In recent data insights provided by Apptopia, there has been a noticeable increase in daily active users on Threads, a competing platform to X in the U.S. market. While it is important to acknowledge that third-party data may not be entirely accurate, the numbers still indicate a significant shift in user engagement. According to Apptopia,
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WhatsApp has been rumored to be developing a file-sharing feature that utilizes Bluetooth technology for Android users. While this feature was initially rumored to be released in January 2024, it has yet to make an appearance on the beta version of the app. Recent reports suggest that WhatsApp is not only working on improving this
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Meta has recently revealed its plans for the upcoming IAB Newfronts event, which will showcase the company’s latest advancements in advertising. The event will feature internal experts discussing Meta’s improved AI tools and expanded opportunities for Reels. Key Highlights During the event, Meta will share the stage with renowned brands and industry leaders to provide
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In light of recent events, it is clear that Platform X (formerly Twitter) is still struggling to uphold its promise of brand safety for advertisers. Despite claims of implementing a “freedom of speech, not reach” approach, concerns continue to surface regarding the placement of ads alongside objectionable content. The latest incident involving Hyundai pausing its
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