E.l.f. has recently announced a groundbreaking partnership with Hot Girl Walk, a fitness organization dedicated to promoting movement among women. This collaboration marks an important milestone for the cosmetics company, positioning it as the first official beauty partner of Hot Girl Walk. To celebrate this partnership, E.l.f. released a two-minute video that cleverly parodies the
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Publicis Groupe has recently made headlines with its announcement of the acquisition of Influential, the world’s largest influencer marketing company by revenue. This move signifies a significant step forward for the agency, as it solidifies its position in the influencer marketing space. With reports indicating a deal worth $500 million, Publicis is set to leverage
In the realm of TikTok marketing, it is essential to understand the power of working with creators. According to the recent analysis conducted by CreatorIQ in partnership with TikTok, 55% of users are more likely to trust brands when they hear about them from creators as opposed to other forms of advertising. This emphasizes the
Recently, X quietly implemented a new setting within user accounts, giving the platform explicit permission to use posts and activity to train its Grok AI chatbot. This new setting, which is now active by default for all users, raises privacy concerns as X can potentially use this data to improve its system. Users may not
Elon Musk’s social media experiment, X, has been facing financial challenges despite claims of surging popularity and record-high usage. Recent reports have shed light on the company’s financial struggles, with a significant decline in revenue. In the second quarter of this year, X earned $114 million in revenue in the United States, marking a 25
Snapchat has recently announced a series of new features in preparation for the 2024 Olympics. These new elements include AR Lenses, official highlights, filters, and more. The goal behind these additions is to enhance the overall fan experience and drive engagement during the event. The introduction of AR Lenses, especially those created in collaboration with
Elon Musk’s company, X, has recently introduced a feature that allows users to prevent their posts and interactions from contributing to the training of the artificial intelligence chatbot, Grok. By default, data from X users is used to train Grok, but now all X users have the ability to control this through a new setting.
X has recently introduced some exciting new features for its Grok AI chatbot, providing additional functionality for X Premium subscribers. One of the key enhancements is the profile analysis tool, allowing users to gain deeper insights into the profiles they interact with on the platform. By simply tapping on the “More about this account” option
YouTube has recently introduced a new feature that allows creators to save music from the Shorts feed. This enables users to reuse Shorts audio in different applications. By simply clicking on the “Save Music” option in the Shorts UI, the selected audio will be added to the user’s sound folder. This update eliminates the need
Meta’s recent announcement of expanding its Meta AI chatbot to seven more languages and regions, including Argentina, Chile, Colombia, Ecuador, Mexico, Peru, and Cameroon, is a significant step forward in the company’s AI development plan. This move aims to make Meta AI more accessible to a broader audience, catering to diverse linguistic backgrounds. While this