In the ever-evolving landscape of social media, the debate surrounding the effectiveness of hashtags has been a topic of discussion among creators and platform executives. Instagram chief Adam Mosseri has recently emphasized that hashtags do not necessarily increase post reach on the platform. While they may help align posts with specific communities, the overall impact
Social Media
At Meta’s “Conversations” business messaging conference in Sao Paulo, an interesting usage note caught the attention of attendees. WhatsApp Channels, the feature that allows users to subscribe to topic-based groups for receiving updates through one-way broadcast messaging, has now reached an impressive milestone of 500 million users. This particular option was introduced by WhatsApp a
In a strategic move aimed at maximizing revenue opportunities, Reddit has forged a new partnership with customer experience management platform Sprinklr. This partnership not only marks Sprinklr as Reddit’s first advertising API partner but also involves the integration of Reddit’s Data API. This integration will allow Sprinklr to provide new and innovative ways for creating
TikTok has taken a proactive approach to combat misinformation and manipulation surrounding the U.K. General Election by launching a dedicated in-app General Election centre. This initiative aims to offer users reliable and authoritative information to help them make informed decisions ahead of the poll. Through a partnership with Logically Facts, TikTok will provide media literacy
Recently, Instagram users have been shocked to discover unskippable ads popping up on their feeds. A Reddit post initially brought attention to these 5-second-long ads, labeled as “ad breaks”, that users found themselves unable to scroll past. Following this, Instagram has reportedly confirmed that they are indeed testing these new ad formats as a means
Meta has been making a big push for its subscription service, Meta Verified, which allows users to purchase a blue checkmark and enhanced account support for $14.99 per month. While the company has not shared specific numbers on the success of Meta Verified, the recent introduction of a money-back guarantee suggests that there is a
Instagram’s communication team has been creating confusion within the IG community with contradictory and controversial advice. From advising against posting Reels longer than 90 seconds to then explaining how to create Reels longer than 90 seconds, the messaging has left many scratching their heads. This mixed messaging has led to discussions and debates among IG
Facebook seems to be aiming to regain its lost youth appeal by focusing on building the next generation of social media for young adults and leveraging AI capabilities. This shift in focus comes at a time when platforms like Instagram, TikTok, and Snapchat have taken over as the preferred social media channels for teens. Despite
The growing concern over TikTok’s algorithm and its potential implications on national security has put the app in a precarious position. With the U.S. Senate voting to force TikTok into U.S. ownership or face a national ban, the future of the app’s operations in America hangs in the balance. Chinese officials have made it clear
The recent revelation by Meta about the presence of “likely AI-generated” content being used deceptively on its Facebook and Instagram platforms is a cause for concern. This content includes comments supporting Israel’s handling of the war in Gaza, strategically placed below posts from renowned news organizations and US lawmakers. The sinister nature of this campaign