The latest data on TikTok’s growth in Europe shows a steady increase in the number of users. Despite reports indicating a slowdown in the app’s growth, TikTok has managed to attract more users in the EU region. According to the EU Digital Services Act, large online platforms are required to disclose their active user counts
Social Media
Instagram, the popular social media platform, is known for its focus on visual content. Recently, the company’s head, Adam Mosseri, announced that they are conducting a test for a new way to upload media. This test involves allowing select users to upload photos and videos in a vertical grid format without the need to crop
WhatsApp is reportedly working on a new feature that will allow users to block messages from unknown accounts. This feature, once implemented, is expected to enhance user safety by preventing unwanted messages from reaching users’ inboxes. Additionally, blocking messages from unknown senders could also lead to an improvement in the overall performance of the messaging
Google recently announced the expansion of its AI Overviews in Search, aiming to provide users with more in-depth information without the need to click through to a website. This move has sparked both excitement and concern among digital marketers as it could potentially impact SEO strategies and referral traffic. The new AI Overviews feature was
YouTube is set to introduce longer ad breaks in its Connected TV (CTV) experiences in order to provide viewers with bigger blocks of uninterrupted content. This move comes after YouTube’s research revealed that a majority of viewers prefer video ads to be grouped together rather than distributed throughout a video in shorter ad slots. By
Reddit has recently announced a major update to its agency partner program, implementing new badges for approved partners as part of a broader effort to enhance its advertising opportunities and showcase its growing selection of ad options to a wider range of brands. The introduction of Reddit’s Official Partner Badging Program signifies a new avenue
Meta has introduced a new update for Meta Business Suite, previously known as “Creator Studio” or “Business Manager”, which allows users to connect up to 10 profiles to their account. This improvement enables users to effortlessly switch between profiles while managing their presence on Facebook and Instagram. It is essential to differentiate between Pages and
WhatsApp is reportedly in the process of developing a new artificial intelligence (AI) feature that will allow users to engage in hands-free verbal conversations with Meta AI, the AI chatbot integrated into the app. This feature represents a significant advancement in user experience and opens up new possibilities for communication within the messaging platform. Previously,
The new analytics dashboard on Threads desktop is set to revolutionize the way users track their performance on the platform. This new feature provides a comprehensive range of performance insights for profiles, including data on overall “Views”, “Interactions” by followers and non-followers, follower growth, and audience demographics. These insights are invaluable for users looking to
TikTok, the popular social media platform known for its short-form videos, is now making a play to enhance user engagement through updates to its direct messaging (DM) features. With the increasing importance of DMs on platforms like Instagram, TikTok is looking to capitalize on this trend by introducing new functionalities to its messaging system. One