Google recently announced a series of new ad updates during its 2024 NewFronts presentation. One of the major updates includes expanded placement options with streaming providers such as Disney, Paramount, NBCUniversal, and Warner Bros. This expansion will provide video advertisers with more opportunities to display their ads on a variety of platforms, allowing for increased
Social Media
TikTok has introduced a new feature called “AI-moji” that allows users to create a cartoonish avatar of themselves for stickers on the app. This AI integration has sparked some curiosity among users, but is it truly innovative or just another passing trend? Upon opening the app, some users are prompted to create their own AI-moji
The recent changes made by Elon Musk at Twitter have stirred up a lot of discussion and speculation. Reports suggest that Twitter, referred to as X in this context, is losing users while Threads is gaining popularity as an alternative platform. However, X itself claims that its usage is at an all-time high, even though
In a bid to increase engagement on its Threads app, Meta is offering financial incentives to high-profile creators. These creators can earn up to $5,000 for posting on Threads and could be eligible for additional payouts if their posts receive over 10,000 views. However, this offer is exclusive and by invitation only, as Meta selects
Microsoft’s consistent proclamation of “record levels of engagement” on LinkedIn raises skepticism due to the lack of substantial evidence or clarification to support this claim. Since 2018, Microsoft has been announcing these record levels without providing any detailed insight into the metric, leaving us to question the validity of such assertions. The pattern of LinkedIn’s
In a recent update, WhatsApp has introduced support for the face unlock feature on the Google Pixel 8 series. This new feature provides an additional layer of security for users, allowing them to unlock the app simply by looking at the phone’s front camera. By eliminating the need for biometric authentication, this update offers a
The recent legislation requiring TikTok’s Chinese owners to divest has set the stage for a legal battle that could have far-reaching implications. The bill, which was signed into law by President Joe Biden, has put a 270-day countdown on the popular video-sharing platform. This move has sparked controversy, with TikTok and ByteDance vowing to fight
Google has announced yet another delay in the deprecation of third-party cookies, citing concerns raised by the U.K.’s Competition and Markets Authority (CMA). The CMA has expressed worries about the impact of this move on the digital marketing industry and Google’s competitors, prompting Google to reevaluate its approach. In 2022, the CMA pointed out that
In recent data insights provided by Apptopia, there has been a noticeable increase in daily active users on Threads, a competing platform to X in the U.S. market. While it is important to acknowledge that third-party data may not be entirely accurate, the numbers still indicate a significant shift in user engagement. According to Apptopia,
WhatsApp has been rumored to be developing a file-sharing feature that utilizes Bluetooth technology for Android users. While this feature was initially rumored to be released in January 2024, it has yet to make an appearance on the beta version of the app. Recent reports suggest that WhatsApp is not only working on improving this