In a recent Q and A session on Instagram, IG chief Adam Mosseri shed light on the factors that play a crucial role in expanding reach on the app. According to Mosseri, the key metric that influences overall reach is the number of sends per reach, as opposed to traditional engagement metrics like likes and
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The latest advancements in generative AI tools have sparked excitement among users due to their ability to produce human-like outputs. However, upon closer examination, it becomes evident that these tools may not provide significant advantages in terms of covering manual tasks comprehensively. Users still need to have a solid understanding of the tasks they are
X has recently revealed that its popular Grok AI chatbot will now be available to users in Europe, marking a significant milestone for the platform. The company has secured an agreement with E.U. regulators to introduce the chatbot in the region, with plans to roll out additional Grok news summaries following the upcoming E.U. general
Reddit’s “Ask Me Anything” (AMA) sessions have always been a popular feature on the platform, allowing users to interact with various individuals and groups in a Q&A format. To improve the user experience and make hosting AMAs easier, Reddit has introduced a range of updates and features for AMA sessions. One of the key updates
TikTok, the social media platform known for its video content, is now taking inspiration from Instagram with its latest feature – “Collaboration.” This feature allows users to tag collaborators on a post, linking their profiles and enabling joint content creation. Upon analyzing the code updates, it has been revealed that creators can invite up to
Instagram seems to be taking a page out of the BeReal trend with its new option called “Peek”. This feature would allow users to share unedited, unfiltered snapshots of themselves or their daily lives with friends. Similar to BeReal, “Peek” would enable users to send quick, one-take images that are displayed in the recipient’s inbox.
Recently, Google Messages has started testing a new feature called ‘messages editing’, marking an important milestone in the development of the RCS-powered messaging app. This feature has been highly anticipated since December 2023, and now beta testers are getting a first look at how it works. According to reports, the ‘messages editing’ feature is currently
Twitter, the social media platform once solely focused on short text updates, is now venturing further into the realm of artificial intelligence (AI) with a new feature that allows advertisers to create ad audiences based on conversational descriptions. This latest development promises to change the advertising landscape on Twitter by simplifying the process of targeting
TikTok has recently announced the implementation of additional generative AI transparency measures on its platform. One of the key changes includes new labels on content that has been modified by AI using external tools. TikTok is working with the Coalition for Content Provenance and Authenticity (C2PA) to establish a new process for identifying AI in
Meta is expanding access to its Verification for Business subscription package for brands, allowing them to purchase a blue checkmark for their Facebook and/or Instagram profiles. This service was previously only available in Australia, New Zealand, and Canada, but now businesses in Argentina, Mexico, Chile, Peru, France, and Italy can also take advantage of this