WhatsApp is reportedly working on a new feature that will allow users to block messages from unknown accounts. This feature, once implemented, is expected to enhance user safety by preventing unwanted messages from reaching users’ inboxes. Additionally, blocking messages from unknown senders could also lead to an improvement in the overall performance of the messaging
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Google recently announced the expansion of its AI Overviews in Search, aiming to provide users with more in-depth information without the need to click through to a website. This move has sparked both excitement and concern among digital marketers as it could potentially impact SEO strategies and referral traffic. The new AI Overviews feature was
YouTube is set to introduce longer ad breaks in its Connected TV (CTV) experiences in order to provide viewers with bigger blocks of uninterrupted content. This move comes after YouTube’s research revealed that a majority of viewers prefer video ads to be grouped together rather than distributed throughout a video in shorter ad slots. By
Reddit has recently announced a major update to its agency partner program, implementing new badges for approved partners as part of a broader effort to enhance its advertising opportunities and showcase its growing selection of ad options to a wider range of brands. The introduction of Reddit’s Official Partner Badging Program signifies a new avenue
Meta has introduced a new update for Meta Business Suite, previously known as “Creator Studio” or “Business Manager”, which allows users to connect up to 10 profiles to their account. This improvement enables users to effortlessly switch between profiles while managing their presence on Facebook and Instagram. It is essential to differentiate between Pages and
WhatsApp is reportedly in the process of developing a new artificial intelligence (AI) feature that will allow users to engage in hands-free verbal conversations with Meta AI, the AI chatbot integrated into the app. This feature represents a significant advancement in user experience and opens up new possibilities for communication within the messaging platform. Previously,
The new analytics dashboard on Threads desktop is set to revolutionize the way users track their performance on the platform. This new feature provides a comprehensive range of performance insights for profiles, including data on overall “Views”, “Interactions” by followers and non-followers, follower growth, and audience demographics. These insights are invaluable for users looking to
TikTok, the popular social media platform known for its short-form videos, is now making a play to enhance user engagement through updates to its direct messaging (DM) features. With the increasing importance of DMs on platforms like Instagram, TikTok is looking to capitalize on this trend by introducing new functionalities to its messaging system. One
Recently, Google and Meta have reportedly made a deal to create targeted ads specifically aimed at minor users. The issue arises when considering that both tech companies have previously stated that they do not target ads towards individuals under the age of 18. This alleged deal has caused controversy as it goes against Google’s own
LinkedIn recently introduced sponsored newsletters for company pages, allowing brands to promote their content to a wider audience through paid boost. This feature is now being expanded to include newsletters created by other users on the platform. This means that brands can now leverage the popularity of newsletters created by thought leaders in their niche