Reddit has recently announced a major update to its agency partner program, implementing new badges for approved partners as part of a broader effort to enhance its advertising opportunities and showcase its growing selection of ad options to a wider range of brands.
The introduction of Reddit’s Official Partner Badging Program signifies a new avenue for agency partners to earn exclusive badges on their journey toward becoming certified Reddit experts. This program has been launched in phases, with the initial Reddit Ads Formula release in June 2022 followed by the Boost 2.0 Certification Program in October 2023. Notable partners such as Just Global, Aleph, Omni Advertising, and GroupM have already embraced these training modules to boost their understanding of Reddit Ads.
Approved Reddit partners who complete the required training courses will receive official badges to demonstrate their expertise in Reddit advertising. These badges will differentiate various types of Reddit ads partners based on their acquired certifications. Certified Sales Partners meeting specific criteria will obtain a shareable digital badge, while those meeting all requirements will achieve the prestigious title of “Certified Sales Gold Partner” and be prominently featured on Reddit for Business website.
In addition to badge recognition, Reddit Certified Sales and Gold Partners will enjoy advanced benefits such as early access to upcoming Reddit Ads Formula certifications, personalized customer service from Reddit’s team, and opportunities for increased visibility in Reddit’s outreach efforts. These incentives aim to elevate the partnership between Reddit and its ad partners while providing them with exclusive advantages and resources.
This updated program marks a significant step in Reddit’s continued efforts to maximize its advertising potential and establish connections with a diverse array of potential ad partners. With a current daily active user base of 91.2 million, Reddit has experienced a surge in ad interest as marketers seek alternative platforms to explore new advertising avenues. The platform’s highly engaged communities offer a valuable audience for brands and campaigns, making Reddit ads an attractive option for those looking to engage with targeted demographics.
By rolling out this new initiative, Reddit aims to raise awareness of its ad offerings and encourage more brands to consider Reddit as a viable advertising platform. Through the Official Partner Badging Program and associated benefits, Reddit is positioning itself as a valuable partner for brands seeking innovative advertising solutions and looking to connect with engaged audiences on a global scale.
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