AI chatbots have been a topic of discussion in the tech world, with mixed responses to their effectiveness. While Meta’s AI chatbot has faced criticism, there is a growing belief among social platforms that generative AI will play a significant role in future in-stream engagement.
X, a leading social platform, is looking to expand its AI capacity through its Grok chatbot. This AI tool has already been made widely available to paying users, and it is now being integrated into various aspects of the platform. X is experimenting with new Grok integrations to make the chatbot more accessible to users at any time, in-stream.
One of the new features that X is looking to add is a Grok analysis option on profiles. This feature will provide users with a quick summary of a profile’s activity, number of followers, and posting habits. While not an in-depth analysis, this summary can help users decide whether to interact with a particular account, and may also reveal bot or ragebait accounts.
X is also planning to introduce a Grok analysis option for specific words in posts. This feature will give users more context on trending terms or people by providing automated rundowns based on Grok’s databanks of X posts. Additionally, X is testing a separate Grok window that users can keep active while using the app, making the chatbot readily available at all times.
X’s owner, Elon Musk, has been vocal about his views on AI and its potential impact on society. Musk’s criticisms of OpenAI, which he co-founded but later left, have led him to focus on developing his own xAI projects. Musk’s push for AI integration in X aligns with his broader vision for the platform and his belief that AI tools like Grok can increase user engagement.
While Grok is currently only available to X Premium subscribers, Musk sees it as a key feature to attract more users to the platform. By integrating Grok in various ways and using its summaries as a replacement for traditional media, Musk hopes to drive growth and engagement on X.
The timeline for these new updates from X is unclear, but they are expected to be launched soon. These advancements in AI chatbots and their integration into social platforms like X are indicative of the growing importance of generative AI in enhancing user experiences and in-stream engagement.
The future of AI chatbots in social platforms like X is promising, with innovations like Grok paving the way for enhanced user interactions and accessibility. As technology continues to evolve, we can expect to see more AI-driven features that revolutionize the way we engage with social media platforms.
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