In a world where AI technology is becoming increasingly prevalent in various industries, Picsart has partnered with Getty Images to create a groundbreaking AI image generator. This tool, described as “responsible and commercially safe,” is designed to address concerns regarding copyright infringement and the misuse of AI-generated content.
Picsart’s AI lab is currently in the process of building a custom model from scratch that will power this innovative tool. By exclusively using licensed content from Getty Images, the platform’s paid subscribers will have access to images with full commercial rights. This collaboration aims to provide users with a reliable and legally compliant solution for generating images.
The partnership between Picsart and Getty Images is reminiscent of Adobe’s Firefly AI model, which was initially introduced as a prompt-based image generation tool in Photoshop. However, while Adobe’s model is trained on its own stock images, Picsart’s AI generator will exclusively utilize content from Getty Images. This distinction sets Picsart’s offering apart and provides users with access to a unique library of commercially safe images.
Despite the promising features of Picsart’s upcoming AI image generator, there are challenges to overcome in terms of user adoption. Adobe’s Firefly model has already been integrated into popular apps like Photoshop and Illustrator, making it the go-to choice for many creatives. Convincing users to transition to Picsart’s tool may require a strategic marketing approach and a clear demonstration of the benefits it offers.
Getty Images has a history of collaborating with technology companies to develop commercially-focused AI products. Previous partnerships with Bria AI and Runway, as well as the launch of its own “Generative AI by Getty Images” tool trained on licensed images, demonstrate Getty’s commitment to innovation in this space. By leveraging its vast library of images, Getty Images is positioned as a key player in the development of AI-driven solutions for content creation.
The collaboration between Picsart and Getty Images represents a significant advancement in the field of AI image generation. By combining the resources and expertise of both companies, this tool has the potential to revolutionize the way users create and access images. As the project continues to develop, it will be interesting to see how creatives respond to this new offering and whether it can effectively compete with existing solutions in the market.
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