Instagram’s communication team has been creating confusion within the IG community with contradictory and controversial advice. From advising against posting Reels longer than 90 seconds to then explaining how to create Reels longer than 90 seconds, the messaging has left many scratching their heads. This mixed messaging has led to discussions and debates among IG creators about the best practices to follow on the platform.
The main point of contention revolves around the eligibility of content over 90 seconds in length. While Instagram specifies that videos longer than 90 seconds may not be recommended in Explore or in the Reels tab, creators may still choose to post longer clips for their audience. However, the reach potential for these longer videos will be significantly reduced. Therefore, the advice provided by Instagram may not be as contradictory as it initially appears.
In a recent video, Instagram advised against using answer-specific CTAs in video clips as a way to limit content reach. The platform emphasized the importance of creating content that inspires real discussion and interaction among users. While this advice is not groundbreaking, it does raise concerns for those using marketing automation tools like ManyChat, which rely on engagement triggers to boost reach. The impact of this advice on automated engagement strategies remains to be seen.
Creators are urged to experiment with different approaches to engagement, such as using open-ended questions to prompt detailed responses from followers. While it may require a shift in the use of automation tools, adapting to Instagram’s guidelines is essential for optimizing content performance. The platform’s evolving advice underscores the need for flexibility and adaptation in strategic planning on Instagram.
The conflicting messages coming from Instagram’s communication team highlight a disconnect between the platform and its user community. While the team may be attempting to provide specific and helpful advice, the lack of clarity and consistency in their messaging is causing confusion among creators. As social platforms continue to evolve, it is crucial for Instagram to listen to user feedback and refine their communication strategies accordingly.
The mixed messaging from Instagram’s communication team has created challenges for creators navigating the platform’s best practices. By staying informed of the latest advice and adapting strategies accordingly, creators can continue to engage their audience effectively on Instagram. However, the onus is on Instagram to listen to user feedback and provide clear and consistent guidance to ensure a positive user experience for all.
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